Digital Twins

4 min read

Digital twins may help modify some of the most complex object management processes Virtual representations of physical objects, gracefully dubbed digital twins, are replacing physical prototypes. Their most fascinating feature is their ability to communicate with their physical counterparts with which they exchange information at all times. The significance of such exchanges has not gone unnoticed by automotive and aviation manufacturers and skyscraper developers. For many years, engineers have struggled to resolve a certain unsolvable problem. The finished versions of the machines and structures they designed, be it vehicles, equipment or buildings, tended to perform differently than those originally envisioned…...

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Norbert Biedrzycki Head of Services CEE at Microsoft. Leads Microsoft services in 36 countries which include business and technology consulting, in particular in areas such as big data and AI, business applications, cybersecurity, premium and cloud services. Previously, as a Vice President Digital McKinsey, responsible for CEE, providing holistic combination of strategic consulting, digital transformation through rapid deployment of business applications, big data solutions and advanced analytics, business use of artificial intelligence, blockchain and IoT. Prior to that, Norbert was as the President of the Management Board and CEO of Atos Polska, and was also the CEO of ABC Data S.A. and the President of the Management Board and CEO of Sygnity S.A. He had previously also worked for McKinsey as a partner and, at the beginning of his career, he was the head of Oracle's consulting and business development services. Norbert's passion is technology – he is interested in robotization, automation, Artificial Intelligence, blockchain, VR, AR, and IoT and the impact modern technologies have on our economy and society. You can read more on this on his blog.

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